Published: June 26, 2013
U.S. Army® branded Duck Tape® joins company of more than 200 designs, colors and licenses
AVON, Ohio (June 2013) – It’s a perfect pairing. The U.S. Army®, recognized for its strength and resilience, and Duck Tape® brand duct tape, known for its quality and durability, have joined forces to introduce a new printed Duck Tape® fit to handle just about any situation: U.S. Army® branded Duck Tape®.
A rugged new print, U.S. Army® branded Duck Tape® presents the Army’s well-known star logo against a black background. Now, Duck Tape® users can salute these heroes and embrace their Army pride while making household repairs, craft projects and more.
“Duct tape was invented during World War II to help American soldiers waterproof ammunition cases and make repairs in the field, so its roots are deeply embedded in the military,” said Traci Finkelmeier, director of licensed products at ShurTech Brands, LLC, the company that markets Duck Tape®. “That background, coupled with the U.S. Army’s embodiment of strength and purpose, made U.S. Army Duck Tape® a natural alliance.”
“A licensee in the duct tape category was a no-brainer,” said Director of Army trademark licensing, Paul Jensen. “Duct tape is not only a highly relevant category with the product boasting analogous characteristics to that of our soldiers, but also a meaningful category for the U.S. Army based on its purpose to help facilitate our armed forces. The U.S. Army® is proud to have ShurTech Brands as an official licensee of the program.”
U.S. Army® branded Duck Tape® is the latest addition to the growing assortment of Duck Tape® products available in stores across the United States, which now includes hundreds of designs, colors and licenses. To see the latest duct tape creations, or share your latest masterpiece, visit www.duckbrand.com.
DUCK TAPE® BRAND DUCT TAPE
An American original, Duck® brand is known for its quality and innovation, which now includes a vibrant assortment of hundreds of colors, designs and licenses. Duck Tape® brand duct tape is available nationally at mass merchandise, craft, hardware, home center, food, drug, office, auto and specialty retailers in colors like aqua, fluorescent green, pink, orange and yellow, and designs such as Mustache, Graffiti and Zig-Zag.
Duck Tape® is marketed by ShurTech Brands, LLC, and the Duck® brand, which offers an array of tapes, packaging supplies and home products that provide simple, imaginative and helpful solutions for a variety of tasks around the home, school and office. Visit DuckBrand.com for additional product information. And, keep up-to-date on Duck® brand news by joining our more than five million fans on Facebook®(facebook.com/ducktape), following us on Twitter® (@theduckbrand), following our boards on Pinterest®(pinterest.com/theduckbrand) or watching us on YouTube® (youtube.com/theduckbrand).
The U.S. Army® name, trademarks, and logos are protected under federal law and used under license by ShurTech Brands, LLC. Proceeds from sales of U.S. Army® licensed products provide support to the U.S. Army® licensing program, and by deferral law, all net revenue must be devoted to U.S. Army® Morale, Welfare, and Recreation programs.
SHURTECH BRANDS, LLC
ShurTech Brands, LLC, markets do-it-yourself tapes, office and housewares products under the Duck®, FrogTape®, Painter’s Mate Green®, Caremail®, Easy Liner® and Shurtape® brands. The company is a subsidiary of Shurtape Technologies, LLC, Hickory, N.C., an industry-leading producer of pressure sensitive masking, duct, packaging and specialty tape products, with facilities in the United States, Canada, United Kingdom, Germany, Mexico, Peru, United Arab Emirates and China. Shurtape services numerous markets, including industrial, packaging, HVAC, professional paint, auto, marine, aerospace, arts and entertainment, and retail. Shurtape also manufactures and markets the Shurtape® and Kip®brands. Visit ShurTech.com for more information.
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